By S.Vishnhu Saaye
Chennai: Rigid societal roles that stereotype women as teetoallers leads to forms of moral policing of women drinkers, a trend noticed in Chennai. It is considered to go against the Tamil traditions for a woman to be drinking alcohol, say locals.
By S.Vishnhu Saaye and Swathi Moorthy
Chennai: Increasing westernisation has dramatically changed the role of alcohol in various sectors of our daily life – concerts, clubs, social meetings and even corporate negotiations as an icebreaker.
“It is an easy way to break ice during client meetings,” said P. Selva, a project manager in a leading IT firm and added that it has constant presence in informal meetings as well.
By Swathi Moorthy
Chennai: Paul (name changed), a 19-year-old student, had his first beer when he was in Class 8 at a family gathering. A social custom became a habit and one he finds unnecessary to break.
“I don’t see why I should stop. It makes me feel good,” he says.
15 day De-addiction facility at VHS
Chennai: Alcohol consumption in India has almost doubled in the last decade. The World Health Organization (WHO) reports recorded an increase in per capita consumption of pure alcohol from 1.82 litres in 2000, to 2.46 litres in 2010. The WHO predicts the consumption to swell up to 4.9 litres by 2050 in India. Alcohol consumption among women is also on a sharp rise.
In Tamil Nadu, the Tamil Nadu State Marketing Corporation (TASMAC) revenue continues to be one of the major sources of income for the state government. A PTI report recorded a 19.91% increase in liquor sales in 2012-13, earning revenue of about Rs 21,680.67 crore.